Branding and image is very important for the Voluntary Sector in the current climate of funding. The fierce competition has obliged and forced the voluntary sector organizations to get the core messages across to the commissioners, funders, donors and other organisations ready to invest in the voluntary organisations. The organisations not only have to compete for the funding but for the human resource too, and the best in the sector wouldn’t work for the organisations with no image or a bad image. Hence, differentiation is vital for survival. The Voluntary Sector image should reflect the core purpose, and every aspect of the organisation must reinforce key messages about who we are and what we do.
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