The VS organisations find it difficult to attract the talented individual due to the image of having a laid back approach and the organisations depending on donations.
Investing time and money to build strong brand can bring benefits, such as
¨ Improved staff morale
¨ higher service user satisfaction and public profile
¨ attracting new staff
¨ acting as a powerful catalyst for a wider programme of culture change within the organisation
¨ helping set new standards for communication, service, values and behaviour
¨ leading to more cost-effective and speedier ways of communicating
Thus branding and image is vital for the VS to make a difference not only to the bottom line but also an impact that it has largely over the society.
